Claude Lead Magnet Skill: Free Link, Setup Guide and Worked Example

This is the full guide from my reel: the link to the Claude skill, how to install it, what to type, and a worked example for an Indian small business. A lead magnet is a free thing you give people (a quiz, a guide, a free check) in exchange for their contact details, so you can follow up and sell later. A funnel is the path around it: the post that offers it, the page that collects details, and the next step you send people to.

The skill is called hormozi-lead-magnet. It was made by Keeran Jagadesan and the skill itself is free on GitHub. To run it you need Claude Code, which is part of Claude’s paid plans (from $20 a month). It will not work on the free Claude plan, and I would not count on uploading it to the normal Claude chat. It is built on the public lead magnet lessons of Alex Hormozi, an American entrepreneur and author (the book $100M Leads), but it is not made by, affiliated with or endorsed by Alex Hormozi. The creator says the same on his own pages.

The short version

The skill: hormozi-lead-magnet on GitHub (free, inside the creator’s skills collection).
It runs in Claude Code, which needs a paid Claude plan. It also needs Google Chrome and Python 3 on your computer. It is written for Mac and Linux. Windows needs extra work (see “What you need”).
Claude asks you a short set of questions about your business, suggests which type of lead magnet to make, and writes 5 name options.
It then builds one finished web page: a scored quiz, a step-by-step guide (also saved as a PDF), or a claim page for a free service.
Give it your website and it copies your colours, fonts, logo and button style onto the page.
You also get the social post that gives the lead magnet away, a delivery email, and a plan to test the name.
It does not write email sequences, run ads or set up Instagram comment-to-DM automation. You still have to host the page and connect the form yourself.

The resource

The skill folder: github.com/kjagsadvisors/keeran.ai/tree/main/hormozi-lead-magnet
The full skills collection (this is the link you paste into Claude): github.com/kjagsadvisors/keeran.ai
The creator’s own announcement, with a demo lead magnet made with the skill: I made a Claude skill that builds your lead magnet (free)

GitHub is a website where people share code. A repository is one project folder on it. This repository has no licence file, so I am linking to it instead of re-uploading the files. Always download it from the creator’s GitHub.

What you need

Claude Code. This is Claude’s tool that can create files and run commands on your computer. It is not included in the free plan. The cheapest plan with Claude Code is Pro: $20 a month, or $17 a month if you pay $200 for the year up front (claude.com/pricing, checked 11 Nov 2026). Tax is extra and the price shown in India may differ.
Google Chrome. The skill opens your website in Chrome in the background to measure your colours and fonts, and uses it to make the PDF and screenshots.
Python 3. A free programming language the skill’s scripts run on. Macs usually have it once Apple’s developer tools are installed. If it is missing, get it from python.org/downloads or ask Claude Code to help you install it.
Your website link. No website? The skill asks for a logo file, one brand colour and a font name instead.
Real proof. Your own results, numbers and customer words. The skill is written to refuse made-up proof.

On Windows: the skill is written for Mac and Linux. Its scripts look for Chrome only in the Mac and Linux locations, so on Windows the branding, PDF and screenshot steps stop with “Google Chrome not found” even when Chrome is installed. Its commands also call python3, which on Windows is usually python or py. Only the plain page build (without branding) does not need Chrome. If you are on Windows, tell Claude Code the message below. I have not tested this on Windows.

The skill's scripts cannot find Chrome on Windows. Point them at my Chrome install and use the python command that works on this PC.

The creator says it also works in ChatGPT’s Codex. This guide covers Claude Code only.

Step 1: Open Claude Code

Download the Claude desktop app from claude.com/download and sign in with your paid account.
Click the Code tab. Claude Code is built into the app, so there is nothing else to install.
Pick a folder to work in, for example a new folder called Lead Magnets on your Desktop. Your finished page will be saved inside it.

Prefer the terminal on Mac or Linux? Run the first line below and open a new terminal window. Then run the second line. It makes the Lead Magnets folder on your Desktop, goes into it and starts Claude Code.

curl -fsSL https://claude.ai/install.sh | bash
mkdir -p ~/Desktop/"Lead Magnets" && cd ~/Desktop/"Lead Magnets" && claude

Step 2: Install the skill

The easy way (recommended)

Paste this message into Claude Code. Claude downloads the skill and sets it up for you. It may ask permission to run commands. That is normal.

Set up the hormozi-lead-magnet skill from this repo and build me a lead magnet:
https://github.com/kjagsadvisors/keeran.ai

If Claude says the skill is not available after setting it up, type /reload-skills or start a new session, then type: make me a lead magnet.

By hand

Open the repository, click the green Code button, then Download ZIP. Unzip it. You get a folder called keeran.ai-main with the hormozi-lead-magnet folder inside.
Copy the hormozi-lead-magnet folder into the .claude/skills folder inside your home folder. On a Mac the .claude folder is hidden: in Finder, press Cmd + Shift + . (full stop) to show it. On Windows the folder is C:\Users\YourName\.claude\skills. Create the skills folder if it is not there.
Start a new Claude Code session (or type /reload-skills) and type one of the two lines shown further below.

If you are comfortable with the terminal, these two commands do the download and copy from steps 1 and 2 on Mac or Linux:

git clone https://github.com/kjagsadvisors/keeran.ai
mkdir -p ~/.claude/skills && cp -R keeran.ai/hormozi-lead-magnet ~/.claude/skills/

Then start the skill by typing this:

make me a lead magnet

Or call the skill directly:

/hormozi-lead-magnet

Step 3: Answer the questions

Claude asks all its questions in one message. Your answers become the content of the page, so answer the way you would talk to a customer. You can save time by pasting your answers in this format:

1. What I sell, the price, and who buys it:
2. Who this is for, and who should NOT get it:
3. What a customer goes through to get the result (before, during, after):
4. What I check first with a new customer, and what I almost always find wrong:
5. Something I could give away that costs me little but is worth a lot to them:
6. Real proof (results, numbers, customer words):
7. What they should do next (link), and how many new customers I can take per month:
8. Where people will find this (Instagram comment word, ads, website, in person):
9. My website:

If an answer is thin, Claude is told to ask a follow-up question instead of filling the gap itself. If you have no proof yet, the page ships without a proof section.

Step 4: Pick the type and the name

Claude suggests one of three types and tells you why. You decide.

Type	What the page is	Pick it when
Assessment	5 to 10 questions, a score, and the specific problems the answers reveal	You have five or more things you always check, and the problems get worse with time
Guide	Numbered steps with checklists. Also saved as a PDF	One step of your process can be given away complete
Claim page	What they get, what it is worth, your limit, and a form that qualifies people	You can do a real free service (an audit, a first session) and have the capacity

Then it writes 5 names using four naming formulas from Hormozi’s lessons, and a cheap test plan: a story poll, a message to 10 customers, or a post asking people to comment A or B. The skill treats the name as a draft until you have tested it.

Step 5: Build, brand and check the page

Claude opens your website in Chrome in the background and measures your background, heading and button colours, your fonts and your logo.
It fills in the content from your answers and builds the page in that style. The finished file is out/index.html. The skill normally puts it in launches/your-magnet-name/out inside the folder you picked in Step 1. If you cannot find it, ask Claude: “Open the finished page in my browser.”
Ask Claude to show you the mobile screenshot. Then open the page yourself and click through the whole thing once.
Fix what looks off by telling Claude in plain words, for example the message below.

The logo is not visible on the dark background. Use the light version of my logo, and make the button colour match the orange on my website.

The skill notes say some custom fonts cannot be downloaded. In that case Claude picks the closest Google font and tells you.

Step 6: Connect the form and put it online

Until the form is connected, the page shows a small Draft label with yellow text at the bottom of the screen. It says the form is not connected and leads go nowhere. That is on purpose.

Get a form link. This is the address your leads are sent to. One simple option is Formspree: create an account, make a new form, and copy the form link it gives you (it starts with https://formspree.io/f/). Leads then arrive in your email. Formspree’s free plan is meant for testing, and its paid plans start at $15 a month. A Zapier or Make webhook (a link that receives the data and passes it to your email tool or a Google Sheet) works the same way. So does the form link from your CRM, which is the tool where you keep your customer list. Then paste the message shown below this list into Claude Code.
Send one test lead and confirm it arrives.
Host the page. It is a single file, so any simple website host works. The skill names Netlify Drop, Vercel, GitHub Pages or a page on your own site. With Netlify Drop you drag the out folder (inside your lead magnet’s folder, in the folder you picked in Step 1) into the browser and get a public link. Sign up for a free Netlify account or log in so the site is saved to your account. Uploads made without an account are temporary. Before uploading, you can delete the screenshot files (shot.png and shot-mobile.png) from the out folder. Only index.html is needed, plus the PDF if you made a guide.
Post it. Claude writes a file called post.md with 3 hooks, what people get, one call to action, the name test plan and a delivery email.

Message for step 1:

Connect the form on my lead magnet to this link, rebuild the page and tell me when the Draft label is gone:
[paste your form link here]

The page also has a qualifying question. People who fit your offer see one next step, such as your booking link. People who do not fit see a different one.

If you use an Instagram comment word, the skill writes the post and the word, but it does not set up the automatic DM. You need a separate DM tool for that (for example ManyChat or SuperProfile) and you put your page link in it.

Worked example: a small bookkeeping service in Jaipur

This example is invented to show the flow. The business, the price and the details are made up. They are not real results.

The business: a two-person bookkeeping and GST filing service for small online sellers.

The kick-off message:

Make me a lead magnet with the hormozi-lead-magnet skill. Here are my answers.

1. Monthly GST filing and bookkeeping for small online sellers, for Rs 3,500 a month. Buyers are owners doing the books themselves or with a part-time helper.
2. For sellers already taking orders every month. Not for people who have not started selling yet.
3. Before: invoices in WhatsApp and email, filing done at the last minute. During: we collect sales reports, match them with bank entries, file on time. After: books closed by the 10th, filings done on time, owner knows the real profit.
4. I check five things: whether marketplace sales reports match the filed returns, whether GSTR-1 and GSTR-3B totals match, whether input tax credit is being claimed, whether the TCS that marketplaces deduct is being claimed back, and whether any returns were filed late. Usually at least two of these are wrong, and late fees and interest grow every month.
5. A free 20-minute books check on a call.
6. [Paste your real numbers and customer quotes here. Leave blank if you have none.]
7. Book a call: [your booking link]. We can take 6 new clients a month.
8. Instagram reel, comment word BOOKS.
9. [your website]

What to expect back:

A suggested type. With five checks that get worse over time, like answer 4, the skill’s own rules point to an assessment, with the free books check offered at the end to people who qualify.
Five names to test. They would follow patterns like “5 GST mistakes that are costing your online store money” or “The 10-minute books check that shows where your money is leaking”.
A quiz page in your colours. Each risky answer shows the specific problem it reveals, written from answer 4.
A qualifying question from answer 2. Active sellers see the booking link and the “6 new clients a month” limit. Others see a different next step.
A post for the reel with the comment word, plus the delivery email.

Notice what Claude does not do: it does not invent your tax advice, your results or your reviews. Whatever goes on the page about tax rules is your responsibility, so read every line before you publish.

One caution: some professions have their own rules on advertising. If you are a practising Chartered Accountant, check ICAI’s rules before you run a lead magnet. This example is a bookkeeping and GST filing service, not a CA firm.

What I said in the reel, and what the sources say

In the reel	What the creator’s pages say
The lead magnet on screen is a demo made with Claude	The creator’s announcement (linked above) shows a demo lead magnet built with the skill. Yours will carry your own content and branding.
Reference material has 282 hours of videos	His announcement says he had Claude go through 282 hours of Hormozi’s videos and pull the lead magnet lessons from 99 videos. The README says 281.9 hours. This is the creator’s figure. I have not counted it.
Claude asks about your business first	Yes. The README says eight questions. The skill file and the announcement say nine, the ninth being your website.
It gives you ideas for what to give away free	Partly. Question 5 asks you what you could give away. Claude then recommends one of three formats (quiz, guide or free-service page), explains why, and writes 5 names. It does not produce a long list of freebie ideas, and it is told not to invent your expertise.
It drafts the whole funnel	More exactly: the lead magnet page, a qualifying question that sends different people to different next steps, the post that gives it away, a delivery email and a name test plan. It does not build ad campaigns or a long email sequence.
Idea, resource code, funnel and workflow in one place	You get the page file (out/index.html), the post, the delivery email and the name test plan in one folder. Hosting, the form connection and any DM automation are still your job.
You can change the branding	Yes. It restyles the page from your website. The skill says to use only a brand you own or represent.

Limits and rules

It is made for Claude Code (and Codex). The creator does not document uploading it to the Claude chat app, and it needs to run scripts and Chrome on your computer, so I would not rely on that route.
It is written for Mac and Linux. On Windows the Chrome steps fail unless the scripts are adjusted (see “What you need”).
It does not set up the Instagram comment-to-DM automation. It writes the post and the comment word, but you need a separate DM tool (for example ManyChat or SuperProfile) to send the link when someone comments.
The quality depends on your answers. Vague answers give a generic page.
The skill itself says a lead magnet is not always the right move. In a small or already-warm market, a direct offer can work better.
Do not put Alex Hormozi’s name, face or branding on your lead magnet. The skill forbids this too.
Only real proof. No invented reviews, numbers or customers.
If you collect names, emails or phone numbers, you are responsible for handling that data properly and for getting consent before you message people.
Claude Code uses your plan’s usage limits. A build with a few rounds of fixes is a normal session, but heavy use can hit the limit on Pro.

Common problems

Claude says it cannot find the skill. Check that the folder is at .claude/skills/hormozi-lead-magnet in your home folder and that the file SKILL.md is directly inside it, not one folder deeper. Then type /reload-skills or start a new session.
“python3: command not found”. Install Python 3, or ask Claude Code to help you install it.
Branding step fails. On a Mac, install Google Chrome. On Windows, see the note under “What you need”. If your site blocks automated visits, give Claude a logo file, your brand colour code and your font name instead.
The Draft label at the bottom will not go away. The form link is not set yet. Give Claude the link from Formspree, Zapier or Make and ask it to rebuild the page.
My Netlify link stopped working. The page was probably uploaded without an account. Log in to Netlify and upload the out folder again.
The page reads like generic advice. Go back to question 4 and give the real checks you do and what you find wrong, with numbers if you have them.

Sources

hormozi-lead-magnet README, SKILL.md and scripts, Keeran Jagadesan, GitHub (read 11 Nov 2026)
I made a Claude skill that builds your lead magnet (free), keeran.ai newsletter, 29 Oct 2026
Claude Code docs: Skills (where personal skills live, /reload-skills)
Claude Code docs: Quickstart (install command and plans)
Claude pricing (checked 11 Nov 2026)
Formspree plans (checked 11 Nov 2026)

This is a community-made skill. It is not made, sponsored or endorsed by Alex Hormozi or by Anthropic. I am not affiliated with the creator.